A change towards the future.
The one requirement for the new logo for Embatech is that the corporate colour remains the same. NIS decided to simplify and modernise the typography used for its logo. The curls and the frills of the previous logo were done away with. Instead, NIS used a sans serif proportional typeface. To showcase the expansion of the company, we added markings to the typography. The markings were made up of several colours whereby each represented Embatech's core services. The markings, although visible, were kept discreet so that they do not overshadow the typography.

Embatech's company profile.
With Embatech's company profile, we determined that since certain information needed to be changed regularly, the profile should be made in the form of a folder with inserts. The folder was designed for printing in a large quantity, whereas the inserts are designed for printing in smaller quantities.

The folder maintained its corporate colour. We accented the profile with photographs of greenery which blended perfectly with their corporate blue. A short description of the company, the recognition and awards received, and the contact details of the company appear on the folder. We employed a more colour-oriented approach towards its inserts. As with its new logo, we used a different colour (which corresponds with the logo) for each core service described. Therefore, its corporate identity is carried through to Embatech's company profile.

An online presence.
Besides maintaining the corporate blue in distinct areas of the website, we brought the greenery accents from its profile to Embatech's website as well. With the navigation bar at the top of the website, and all important information such as Embatech's core services appearing on the home page, Embatech's website provides sensible and intuitive navigation to first-time viewers. Embatech's website is also search engine friendly as most content takes the form of text.

Copywriting, the profile and the website.
NIS provided its copywriting services for Embatech's company profile and website. The content was written to suit the differing attention span between a reader of the profile and a viewer of the website. For the profile, the description was more comprehensive, and for the website, content is written in a more concise manner.