A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page. The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it.

There seems to be a lot of talk these days about landing pages. If you are new to the concept, you are probably wondering what the heck they are, and what makes them different from any other page on your site. So let's start from the start.

PPC stands for "pay per click". Pay per Click is an advertising model where businesses pay an agreed upon amount, each time their advertisement is "clicked", not each time their ad is displayed.

Advertisers typically setup ppc on a PPC network and define how much they are willing to spend for each click-through that they receive.